The company mascot, a gentle Godzilla-like monster accidentally crushing an airplane, is visible in the background of a skyline composed of content. Perhaps the monster is about to destroy the city, or maybe he is merely touring it.

More content and fewer branded elements.

During a partnership with Ask.com, GoFish provided the search results when Ask.com visitors searched on a musical artist's name. The goal was to show all the information GoFish had on that artist with numerous links to buy and listen.

As the company shifted completely into being a video-viewing site, the CEO engaged me again to create a super-clean design easy for users to search and navigate.