Staples
This is one of several designs I did to help Staples site visitors to determine
their needs in a digital camera, and to guide them to models that meet their needs.
Most often a questionnaire is the first step in this process. Questionnaires are
not engaging, however: to a potential buyer, answering a series of questions
looks like a big investment of time, or boring, or difficult.
My challenge was to make it look engaging and easy.
Original design for the camera recommendation engine.
Redesign: First the user is given questions to answer, without displaying any cameras yet.
One a sufficient number of questions have been answered, the user sees recommendations, but can then revise his choices to see what effect those changes have on the recommendations.
Even though a copyright notice is not required, here it is: Copyright © 2010 Leo Rigney.