Worldblog
The people at Worldblog set out to remap the blogosphere, expanding upon purely quantitative notions of what's hot
and popular, introducing human editorial experience and effort into the equation.
They engaged me to reconceive the UI, naming, and logo for their beta launch.
Original home page.
Redesigned home page. In addition to reorganizing and rebranding the site, I coined the headings
Heatseeker, Topic Map, Name100, and so on. Naming is one of my favorite tasks and I do it every chance I get.
Another concept we considered.
Only occasionally do I create a logo. When I do, I like to leave behind a document such as this one
that describes the concepts I explored and the reasoning behind the logo design
so that when, for example, a new marketing director is hired, there's a record of how we got to the logo.
Even though a copyright notice is not required, here it is: Copyright © 2010 Leo Rigney.